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* **It has become even more important to understand that the most successful Dentists are not the best clinicians but that they are the best communicators with the best support teams…*
Writing this towards the end of 2011, it’s hard to find any good news being forecast for 2012. All our national commentators agree that it’s going to be a tough year for all sectors of the economy and that public demand for goods and services will remain suppressed and may even get worse.
A very successful and inspiring 2 days: I now have a clear marketing plan and know exactly what I need to do about my website!
You remember finals don’t you? Of course you do. Your examiners carefully selected a patient(s) for you to examine, diagnose and present your treatment plan. The final’s patients were unlucky enough to have more than one dental problem and you were marked on finding all of them and your ability to create a set of solutions for the patient.
Many Breathe practices (with our help) are preparing their business plan for 2012. An integral component of an effective business plan is an up to date knowledge of the market place in order to anticipate the future pattern of demand and provide for it. With this in mind, we recently asked a group of ten private practices to give us their observations on the current status of their dental market. These practices are located across the UK in areas that include: Yorkshire, Lancashire, Surrey, Worcestershire, Essex and South Wales. I thought you might be interested in their responses pasted below. Have a look at what they say and rate it against your own experience. At the end I’ll pull together some conclusions from their reports and together we can see how this affects you and your practice for 2012!
*So, how’s the traditional new patient ‘autumn rush’ going where you are? *
*Aim for the sky and you'll reach the ceiling. Aim for the ceiling and you'll stay on the floor.*
*“After all is said and done, more is said than done.”*
*These days there are many people who will tell you (some for a fee) how to run your dental practice. *They may elaborate at length on many ideas to transform your business.
*One of the most common issues I currently hear dentists commenting about is their concern over the number (or lack of!) new patients and how to keep the practice above water in these austere economic times.*