By DR SIMON HOCKEN
Earlier this month The Times reported that for the first time more than 50,000 people had opted for cosmetic surgery during the last year.
The top 10 procedures ranked in order are:
- Breast augmentation
- Eyelid surgery
- Face lift
- Breast reduction
- Rhinoplasty (nose)
- Fat transfer
- Brow lift
- Ear correction
Five out of the 10 procedures are for the face and all the procedures have increased year on year by between 12 and 41 per cent, the biggest increase being in liposuction.
Clearly our culture is still being informed and driven by celebrity narcissism, with the endless selfies posted on social media demanding the right appearance.
Dentistry has been slow to catch up with this sea-change in behaviours and ‘cosmetic dentistry’ is usually still offered as some sort of extra service rather than forming the core around which all services are wrapped. I rarely see a practice proposition that says everything it does will make the patient look and feel good. I do see dentists who are still putting mercury in people’s mouths…
I believe the best practices in 2015 will make ‘cosmetic’ central to their proposition and in doing so will easily out-perform their competitive set, who will continue to offer bits and pieces of ‘cosmetic dentistry’ such as large white fillings, a bit of Botox and some Invisible Ortho.
If this is you, it’s time to move up a gear and focus your proposition. You can open your surgeries up to deliver all five of the facial procedures and trounce non-dental competition. Give me call on 07770 430576 if you’d like to talk about how.
Merry Christmas and a happy new year
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