Tag Archives: trust

How to win and lose trust

By JONATHAN FINE We were shocked by the BP disaster … Read more >

Good dentists don’t just sell composites, they sell trust

Dentistry is a tough job, there’s no doubt about it, … Read more >

Stop the babble: 7 messages to get new dental patients

By DR SIMON HOCKEN Last week I met several dental … Read more >

How to avoid nasty surprises at work

By ERNIE WRIGHT Wow, what a week! No one saw … Read more >

The story behind the DIY dentistry scandal

By ERNIE WRIGHT April’s big dental story is the scandal … Read more >