Tag Archives: trust
How to win and lose trust
By JONATHAN FINE We were shocked by the BP disaster … Read more >
Good dentists don’t just sell composites, they sell trust
Dentistry is a tough job, there’s no doubt about it, … Read more >
Stop the babble: 7 messages to get new dental patients
By DR SIMON HOCKEN Last week I met several dental … Read more >
How to avoid nasty surprises at work
By ERNIE WRIGHT Wow, what a week! No one saw … Read more >
The story behind the DIY dentistry scandal
By ERNIE WRIGHT April’s big dental story is the scandal … Read more >